Cultural Intelligence
Many businesses aspire to 'Go Global', and, of course, there are all the tools imaginable at our disposal to empower us to achieve a truly global reach. However, understanding the way our overseas colleagues and clients go about their commercial life and what they expect in business meetings as well as how they build business relationships, is an important part of successful overseas trade. Indeed, it is often the most crucial part.
Building the right rapport with colleagues in other cultures is vital to successful cross border business relationships. This means understanding their values and attitudes and how these translate into business practice. Ignoring the importance of this has cost some of the world's leading corporations 10s if not 100s of millions of dollars - Daimler/Chrysler, Mark & Spencer in China, Schindler Lifts in Japan, to name but a few.
Successful cross-cultural business involves understanding and being actively interested in how a culture's communication works, how leadership is exercised and decisions taken. It involves understanding their attitudes to teamwork and how disagreement is resolved, what foreign colleagues expect of business presentations and the way they are delivered. And as a result of this it requires new business strategies and tactics from managers working with overseas colleagues.
Comprehensive and professional cross cultural orientation offers a practical guide to the cultural components of international business, based on each individual client's real needs and working towards practical solutions.
Our approach to achieving a cross cultural mindset is about empowering international businesspeople to hold multiple points of view simultaneously and instinctively. This, we believe, is the key to managing harmonious and productive inter-cultural relationships. We achieve this through a simple, behavioural and experiential system and methodology, which is easy to apply and easy to sustain. It creates a relationship pattern that encourages co-operation rather than potential resistance in a multi-cultural environment. To learn more about Cultural Intelligence please contact David Solomons.
The Creative Manager
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